--- title: "Retailers in the matrix | Agent Ready Checkout" description: "Retailers in the agent checkout matrix: Walmart, Target, Etsy, Wayfair, Amazon. Dated, sourced profiles. Every claim has a source and a read date." canonical: https://agentreadycheckout.com/retailers site: "Agent Ready Checkout" last_updated: 2026-11-04 section: "Retailers" --- # Retailers in the matrix | Agent Ready Checkout > Retailers in the agent checkout matrix: Walmart, Target, Etsy, Wayfair, Amazon. Dated, sourced profiles. Every claim has a source and a read date. Source: https://agentreadycheckout.com/retailers Site: Agent Ready Checkout Last reviewed: 2026-11-04 Reference # Retailers In short 5 retailers are profiled here, each with the matrix cells that describe it, the facts behind them and a source and read date for every claim. Together they hold 2 live cells, 0 pilot and 5 announced as of 4 Nov 2026. Live cells sit on Target, Etsy. Open a profile for the status of each of the 12 protocols. ## Retailers in the matrix | Name | Operator | What it is | Stated cells | | --- | --- | --- | --- | | Walmart | Walmart Inc. | Retailer that sold via ChatGPT Instant Checkout, built a UCP experience in Gemini, runs the Sparky assistant, and in Oct 2026 announced Agent Profiles, an MCP Agent Gateway beta and terms for AI agents. | 0 live, 0 pilot, 1 announced | | Target | Target Corporation | UCP co-developer with checkout in Google AI Mode and Gemini, an early Copilot Checkout loyalty partner, and a Target app in ChatGPT where purchases run in the Target account. | 1 live, 0 pilot, 0 announced | | Etsy | Etsy, Inc. | Marketplace that was an early ChatGPT Instant Checkout seller and sells some listings via guest checkout in ChatGPT, Gemini, Google AI Mode and Copilot to US shoppers. | 1 live, 0 pilot, 3 announced | | Wayfair | Wayfair Inc. | UCP co-developer and Tech Council member; announced UCP checkout from Google AI Mode and Gemini with Wayfair as merchant of record. | 0 live, 0 pilot, 1 announced | | Amazon | Amazon.com, Inc. | Runs its own shopping agents (Alexa for Shopping, Buy for Me) while its robots.txt disallows third-party agent user agents such as ChatGPT-User and GoogleAgent-Shopping; joined the UCP Tech Council in Apr 2026. | 0 live, 0 pilot, 0 announced | See also [the full matrix](https://agentreadycheckout.com/matrix) and [the head-to-heads](https://agentreadycheckout.com/compare). ## Sources 1. [corporate.walmart.com](https://corporate.walmart.com), read 4 Nov 2026 2. [corporate.walmart.com/news/2025/10/14/walmart-partners-with-openai-to-create-ai-first-shopping-experiences](https://corporate.walmart.com/news/2025/10/14/walmart-partners-with-openai-to-create-ai-first-shopping-experiences), read 4 Nov 2026 3. [corporate.target.com](https://corporate.target.com), read 4 Nov 2026 4. [corporate.target.com/press/fact-sheet/2026/01/google-gemini-2026](https://corporate.target.com/press/fact-sheet/2026/01/google-gemini-2026), read 4 Nov 2026 5. [etsy.com](https://www.etsy.com), read 4 Nov 2026 6. [help.etsy.com/hc/en-us/articles/34208252828695-Purchasing-Etsy-Items-Through-ChatGPT](https://help.etsy.com/hc/en-us/articles/34208252828695-Purchasing-Etsy-Items-Through-ChatGPT), read 4 Nov 2026 7. [aboutwayfair.com](https://www.aboutwayfair.com), read 4 Nov 2026 8. [aboutwayfair.com/category/tech-innovation/wayfair-partners-with-google-to-make-it-easier-to-shop-for-your-home](https://www.aboutwayfair.com/category/tech-innovation/wayfair-partners-with-google-to-make-it-easier-to-shop-for-your-home), read 4 Nov 2026 9. [aboutamazon.com](https://www.aboutamazon.com), read 4 Nov 2026 10. [amazon.com/robots.txt](https://www.amazon.com/robots.txt), read 4 Nov 2026 Last reviewed 4 Nov 2026 ## Edition Matrix edition of 4 Nov 2026. Reviewed 4 Nov 2026, [10 sources](#sources-h). ## Method [How cells, sources and read dates are defined](https://agentreadycheckout.com/method)