Glossary
Merchant of record
In short
Merchant of record: The party that sells to the buyer, appears on the statement, and carries refunds, tax and chargebacks; in current agent protocols this stays the merchant. Merchant of record appears in 24 sourced facts on this site, the first in Agentic Commerce Protocol (ACP). Example: ucp.dev states that businesses remain the Merchant of Record.
Definition
The party that sells to the buyer, appears on the statement, and carries refunds, tax and chargebacks; in current agent protocols this stays the merchant.
Example
ucp.dev states that businesses remain the Merchant of Record. ucp.dev, read 4 Nov 2026.
Where it appears in the sourced facts
- The ACP site says businesses remain merchant of record and names Stripe as the first compatible PSP through its Shared Payment Token. agenticcommerce.dev, read 4 Nov 2026. In Agentic Commerce Protocol (ACP).
- The README says ACP lets an AI agent embed commerce "without being the merchant of record". github.com, read 4 Nov 2026. In Agentic Commerce Protocol (ACP).
- ucp.dev lists shopping co-developers Google, Shopify, Etsy, Wayfair, Target, Walmart, Amazon, Microsoft, Meta, Salesforce and Stripe, and states that businesses "remain the Merchant of Record". ucp.dev, read 4 Nov 2026. In Universal Commerce Protocol (UCP).
- Google's Merchant Center help says UCP checkout puts a Buy button on eligible listings in AI Mode and Gemini "while keeping you the merchant of record", for select merchants, using standard card numbers (FPANs) from Google Wallet today. support.google.com, read 4 Nov 2026. In Universal Commerce Protocol (UCP).
- The suite has three layers: Agentic Feed (catalog), Agentic Cart (checkout orchestration) and Agentic Payments (payments, fraud, token portability, merchant of record preservation). adyen.com, read 4 Nov 2026. In Adyen Agentic.
Nearby terms
Sources
- ucp.dev/, read 4 Nov 2026
- agenticcommerce.dev/, read 4 Nov 2026
- ACP repository README, read 4 Nov 2026
- Merchant Center help: UCP-powered checkout, read 4 Nov 2026
- adyen.com/press-and-media/adyen-agentic, read 4 Nov 2026
Last reviewed