Retailer profile
Amazon
In short
Runs its own shopping agents (Alexa for Shopping, Buy for Me) while its robots.txt disallows third-party agent user agents such as ChatGPT-User and GoogleAgent-Shopping; joined the UCP Tech Council in Apr 2026. No cell reads live, pilot or announced. amazon.com robots.txt disallows all paths for ChatGPT-User, OAI-SearchBot, GoogleAgent-Shopping, Copilot, ClaudeBot, PerplexityBot and other AI agent user agents.
Fact sheet
- Type
- Retailer
- Operator
- Amazon.com, Inc.
- Homepage
- aboutamazon.com
- Matrix reach
- 0 live, 0 pilot, 0 announced, 2 not supported, 10 with no statement found
The column in full: every protocol
| Protocol | Status | Note | Source and read date |
|---|---|---|---|
| ACP | not supported | robots.txt disallows ChatGPT-User and OAI-SearchBot on all paths | amazon.com, 4 Nov 2026 |
| UCP | not supported | Joined the UCP Tech Council on 24 Apr 2026; robots.txt disallows GoogleAgent-Shopping, and no UCP checkout was found on Amazon | amazon.com, github.com, 4 Nov 2026 |
| AP2 | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| Visa TAP | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| Visa IC | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| Mastercard Agent Pay | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| Agent Pay for Machines | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| Amex ACE | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| x402 | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| MPP | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| Link for agents | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| Verifiable Intent | no statement found | no statement found (2026-11-04) | aboutamazon.com, 4 Nov 2026 |
| 0 live or pilot of 12 |
Sourced facts
- amazon.com robots.txt disallows all paths for ChatGPT-User, OAI-SearchBot, GoogleAgent-Shopping, Copilot, ClaudeBot, PerplexityBot and other AI agent user agents. amazon.com, read 4 Nov 2026.
- Amazon combined Rufus and Alexa+ into Alexa for Shopping, which can buy at a target price, reorder and shop other online stores. aboutamazon.com, read 4 Nov 2026.
- Buy for Me completes purchases on other brands' sites using the customer's primary address and card; Amazon's terms say Amazon acts as the customer's agent and the external merchant is the seller. amazon.com, read 4 Nov 2026.
- Amazon joined the UCP Technical Council. ucp.dev, read 4 Nov 2026.
- Bloomberg reported Amazon won a court order blocking Perplexity's Comet shopping agent from its store. bloomberg.com, read 4 Nov 2026.Trade press
In the vendors section
- Amazon (as a retailer), retailer profile
- Amazon (Alexa for Shopping and Buy for Me), agent surface profile
Sources
- aboutamazon.com, read 4 Nov 2026
- amazon.com/robots.txt, read 4 Nov 2026
- Alexa for Shopping, read 4 Nov 2026
- amazon.com/gp/help/customer/display.html, read 4 Nov 2026
- ucp.dev/documentation/announcements/, read 4 Nov 2026
- bloomberg.com/news/articles/2026-03-10/amazon-wins-court-order-blocking-perplexity-s-ai-shopping-bots, read 4 Nov 2026
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