Retailer profile
Target
In short
UCP co-developer with checkout in Google AI Mode and Gemini, an early Copilot Checkout loyalty partner, and a Target app in ChatGPT where purchases run in the Target account. UCP (live): Fact sheet: shoppers buy from Target in Google AI Mode and Gemini via UCP, which Target co-developed.
Fact sheet
- Type
- Retailer
- Operator
- Target Corporation
- Homepage
- corporate.target.com
- Matrix reach
- 1 live, 0 pilot, 0 announced, 0 not supported, 11 with no statement found
The column in full: every protocol
| Protocol | Status | Note | Source and read date |
|---|---|---|---|
| ACP | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| UCP | live | Fact sheet: shoppers buy from Target in Google AI Mode and Gemini via UCP, which Target co-developed | corporate.target.com, 4 Nov 2026 |
| AP2 | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| Visa TAP | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| Visa IC | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| Mastercard Agent Pay | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| Agent Pay for Machines | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| Amex ACE | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| x402 | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| MPP | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| Link for agents | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| Verifiable Intent | no statement found | no statement found (2026-11-04) | corporate.target.com, 4 Nov 2026 |
| 1 live or pilot of 12 |
Sourced facts
- Target fact sheet (updated 2026-06-18): shoppers can browse and buy Target items directly in Google Search including AI Mode and the Gemini app, via UCP which Target co-developed. corporate.target.com, read 4 Nov 2026.
- Target says multi-item purchases in a single Google transaction are coming soon. corporate.target.com, read 4 Nov 2026.
- Target is an early launch partner for loyalty experiences in Microsoft Copilot Checkout through account linking. corporate.target.com, read 4 Nov 2026.
- The Target app in ChatGPT supports multi-item baskets, fresh food and Drive Up, Order Pickup or shipping, with purchase in the shopper's Target account. corporate.target.com, read 4 Nov 2026.
- Target is a member of the UCP Technical Council. github.com, read 4 Nov 2026.
In the vendors section
- Target, retailer profile
Sources
- corporate.target.com, read 4 Nov 2026
- corporate.target.com/press/fact-sheet/2026/01/google-gemini-2026, read 4 Nov 2026
- github.com/Universal-Commerce-Protocol/ucp/discussions/379, read 4 Nov 2026
Last reviewed