Retailer profile
Wayfair
In short
UCP co-developer and Tech Council member; announced UCP checkout from Google AI Mode and Gemini with Wayfair as merchant of record. Announced but not yet live: UCP. Wayfair is a member of the UCP Technical Council. PYMNTS reported Google launched agentic checkout with Etsy and Wayfair in AI Mode and Gemini for US shoppers.
Fact sheet
- Type
- Retailer
- Operator
- Wayfair Inc.
- Homepage
- aboutwayfair.com
- Matrix reach
- 0 live, 0 pilot, 1 announced, 0 not supported, 11 with no statement found
The column in full: every protocol
| Protocol | Status | Note | Source and read date |
|---|---|---|---|
| ACP | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| UCP | announced | UCP co-developer; Wayfair said UCP checkout in AI Mode and Gemini is coming | aboutwayfair.com, 4 Nov 2026 |
| AP2 | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| Visa TAP | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| Visa IC | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| Mastercard Agent Pay | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| Agent Pay for Machines | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| Amex ACE | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| x402 | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| MPP | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| Link for agents | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| Verifiable Intent | no statement found | no statement found (2026-11-04) | aboutwayfair.com, 4 Nov 2026 |
| 0 live or pilot of 12 |
Sourced facts
- Wayfair said it is a foundational partner co-developing UCP and that UCP will soon power checkout from Wayfair on eligible Google listings in AI Mode and Gemini, with Wayfair as merchant of record. aboutwayfair.com, read 4 Nov 2026.
- Wayfair is a member of the UCP Technical Council. github.com, read 4 Nov 2026.
- PYMNTS reported Google launched agentic checkout with Etsy and Wayfair in AI Mode and Gemini for US shoppers. pymnts.com, read 4 Nov 2026.Trade press
In the vendors section
- Wayfair, retailer profile
Sources
- aboutwayfair.com, read 4 Nov 2026
- aboutwayfair.com/category/tech-innovation/wayfair-partners-with-google-to-make-it-easier-to-shop-for-your-home, read 4 Nov 2026
- github.com/Universal-Commerce-Protocol/ucp/discussions/379, read 4 Nov 2026
- pymnts.com/artificial-intelligence-2/2026/google-launches-agentic-commerce-with-etsy-and-wayfair/, read 4 Nov 2026
Last reviewed