360 check, 9 Nov 2026
Agoda on the pay layer: the 360 agent-readiness check
In short
Agoda scores 45 of 100 on Ora's agent-readiness scan, a D, read 14 Nov 2026. The six payment checks did not apply to agoda.com on this read, which is how Ora treats a site it does not read as a shop. Zero characters of home page and a JSON-LD block that does not parse.
On 14 Nov 2026 the public site at agoda.com scored 45 of 100 on Ora's agent-readiness scan, a D, in Ora's Travel & Hospitality category. Agoda is the Asia-focused hotel booking site of Booking Holdings, so this check reads the Payments layer first: the six checks that look for x402, MPP, UCP, ACP and AP2 on the domain, the same protocols this site's matrix tracks row by row. The other layers follow, with every check Ora ran and what it saw. Ora's one-line summary: Agents hit a JavaScript-only homepage and find no MCP server.
The score
| Layer | Points | Share | What the layer asks |
|---|---|---|---|
| Discovery | 8 of 11 | 73% | Can agents find and recommend it |
| Access | 18 of 43 | 42% | Can agents read it |
| Usability | 21.43 of 63 | 34% | Can agents use it |
| Payments | 0 of 0 | none apply | Can agents pay |
| Total | 45 of 100 | 45% | Grade D |
The pay layer
Ora did not run the six payment checks against agoda.com on this read: it marks them not applicable on a site it does not read as a shop, so the layer has no maximum and costs nothing. A travel seller that sells online can still publish any of the five protocols; the matrix says which processors and platforms carry each one. Each protocol links to its matrix row, where the processors and platforms that carry it are dated and sourced.
| Payment check | Result | Points | Matrix row | What Ora saw |
|---|---|---|---|---|
| x402 | Does not apply | 0 of 2 | x402 in the matrix | No x402 payment protocol support detected. No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| MPP | Does not apply | 0 of 2 | MPP in the matrix | No MPP (Machine Payments Protocol) support detected. No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| UCP | Does not apply | 0 of 3 | UCP in the matrix | no UCP (Universal Commerce Protocol) signals detected. No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| ACP | Does not apply | 0 of 3 | ACP in the matrix | no ACP (Agentic Commerce Protocol) signals detected. No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
The other layers, check by check
Every check Ora ran on agoda.com, grouped by layer, with the result, the points and what Ora recorded where its wording passes this site's gate.
Discovery: 8 of 11
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| ARD discovery | Fail | 0 of 1 | No /.well-known/ard.json, no same-site rel="ard" link, and no legacy /.well-known/ai-catalog.json |
| Developer resource discoverability | Pass | 4 of 4 | Pass, no detail recorded. |
| Brand name discoverability | Partial | 1 of 3 | agoda.com ranks #6 for "agoda" (searched your brand name alone: no main product term from your homepage qualified) |
| robots.txt AI crawler policy | Pass | 1 of 1 | AI search crawlers: allowed in 3 of 3 checks (3 crawlers on 1 page). AI training crawlers: allowed in 2 of 2 checks (2 crawlers on 1 page), not scored. |
| NPM/PyPI SDK package | Pass | 1 of 1 | Pass, no detail recorded. |
| Agent platform configs | Fail | 0 of 1 | Could not locate a public repo containing agent configs or rules. If our probes missed it, AI coding agents likely will too - link the repo from your homepage or docs so it's discoverable. |
| Agent Plugins manifest | Fail | 0 of 1 | No Agent Plugins manifest (plugin.json) found in discovered repos |
| ChatGPT app listed | Fail | 0 of 2 | Not found in ChatGPT app directory |
| Homepage not hidden from search | Pass | 1 of 1 | No noindex on the homepage: no robots, googlebot or bingbot meta tag and no X-Robots-Tag header hides it from search. |
Access: 18 of 43
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Sitemap exists | Pass | 1 of 1 | Valid sitemap found at https://www.agoda.com/sitemaps.xml with multiple sitemaps entries |
| Content without JavaScript | Fail | 0 of 5 | Homepage: Very little text content (0 chars), and 98% of the page is script and it has almost no text: the content is rendered by JavaScript, so AI crawlers that run none see an empty page. |
| Not blocked by bot detection | Pass | 2 of 2 | Site accessible to 4 agent user-agents (ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot). |
| Agent discovery file | Fail | 0 of 2 | No agent discovery file found |
| A2A / agent-card | Fail | 0 of 2 | No A2A agent card found at /.well-known/agent-card.json |
| Listed on skills.sh | Fail | 0 of 1 | No official skills self-published on skills.sh (14 community skills with potential relation to this domain found, but only self-published official skills count) |
| pricing.md exists | Fail | 0 of 2 | No pricing.md found - agents need machine-readable pricing to compare products and make purchase recommendations |
| NLWeb Schema Feeds | Fail | 0 of 1 | No schemamap: directive in robots.txt |
| MCP well-known discovery | Fail | 0 of 2 | No MCP server URL discovered |
| HTTP Link headers (RFC 8288) | Fail | 0 of 1 | No HTTP Link response headers (RFC 8288) found |
| Markdown URL fallback | Fail | 0 of 2 | Homepage does not support the .md suffix. Probed https://agoda.com/index.md and it did not return markdown (expected text/markdown content-type or a heading-led non-HTML body). |
| Modular llms.txt per product area | Fail | 0 of 1 | No section-level llms.txt found. Tried /docs/llms.txt, /api/llms.txt, /developers/llms.txt, /guides/llms.txt, /reference/llms.txt. This is a bonus check: it can add a point and never costs one. |
| robots.txt agent-user policy | Pass | 1 of 1 | No applicable crawl or usage restriction found for 3 user-triggered agents (chatgpt-user, claude-user, perplexity-user) on 1 public page: https://agoda.com/. Declared policy only |
| llms.txt exists | Fail | 0 of 1 | No llms.txt found at https://agoda.com/llms.txt. Publish it at the site root, where agents that follow the llms.txt spec look for it. |
| llms.txt formatting | Fail | 0 of 2 | No llms.txt found to evaluate quality |
| JSON-LD structured data | Partial | 0.5 of 2 | JSON-LD blocks found but contain invalid JSON |
| Pricing info accessible | Fail | 0 of 3 | No pricing page or pricing data found |
| Public API/docs linked from homepage | Pass | 4 of 4 | Documentation site found at https://developer.agoda.com |
| Agent instruction / when-to-use | Fail | 0 of 1 | No agent instruction file with when-to-use guidance found |
| Skills.sh skill quality | Fail | 0 of 2 | No official skills on skills.sh to evaluate |
| JSON-LD entity linking (sameAs) | Fail | 0 of 1 | No sameAs entity linking in JSON-LD - agents cannot disambiguate your brand |
| Metadata completeness | Partial | 0.5 of 1 | Only 1/4 metadata signals present - missing: canonical URL, og:image, og:type |
| Organization schema completeness | Fail | 0 of 1 | No Organization type found in JSON-LD |
| Trust anchor pages | Fail | 0 of 1 | No trust anchor pages found with sufficient content (About, Contact, Privacy) |
| Markdown alternate link | Fail | 0 of 1 | No sampled page advertises a markdown alternate. Add <link rel="alternate" type="text/markdown" href="..."> (or the equivalent Link response header) pointing at a markdown twin of the page. |
| Redirect hygiene | Pass | 1 of 1 | Pass, no detail recorded. |
| Page token budget | Pass | 1 of 1 | All 6 measured pages fit an agent context budget (largest ~1K tokens) |
| Content starts near the top | Pass | 1 of 1 | Pass, no detail recorded. |
| Content behind auth | Pass | 1 of 1 | All 1 sampled page is publicly readable (0 with substantive content) |
| OpenAPI spec published | Fail | 0 of 8 | No OpenAPI/Swagger specification found |
| Developer portal | Pass | 5 of 5 | Developer documentation portal found at https://developer.agoda.com |
| API catalog (RFC 9727) | Fail | 0 of 2 | No /.well-known/api-catalog found (RFC 9727) |
| Markdown agent docs | Fail | 0 of 1 | Missing markdown content negotiation. Homepage returned text/html when probed with Accept: text/markdown (expected text/markdown), and none of the well-known root paths (/llms.md, /auth.md, /agents.md, /developers.md |
| Markdown content negotiation (acceptmarkdown.com) | Fail | 0 of 1 | Homepage https://agoda.com does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "user-agent, accept-encoding") |
| Bot-UA markdown serving | Fail | 0 of 1 | No probed bot User-Agent (ChatGPT-User, Claude-User, Perplexity-User) receives markdown when requesting HTML. Optional: detect AI-bot UAs server-side and serve them a markdown representation directly. |
| Agent crawler reachability | Pass | 1 of 1 | Reachable to every agent we tested - ChatGPT-User: reachable, OAI-SearchBot: reachable, Claude-User: reachable, PerplexityBot: reachable |
Usability: 21.43 of 63
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Public API with reachable endpoints | Partial | 3.43 of 8 | API described in documentation at https://developer.agoda.com but no machine-verifiable API surface confirmed. GraphQL endpoint at https://agoda.com/graphql reachable but introspection disabled (errors_array). |
| OAuth 2.0 support | Pass | 5 of 5 | OAuth endpoint found at https://login.agoda.com/oauth2/authorize |
| Scoped permissions | Pass | 5 of 5 | Pass, no detail recorded. |
| Agent onboarding friction | Partial | 1 of 2 | Onboarding signals described but not verified live: self-serve key generation, sandbox/test environment, zero-auth access |
| Web Bot Auth directory | Fail | 0 of 2 | No /.well-known/http-message-signatures-directory found |
| OAuth Protected Resource metadata (RFC 9728) | Fail | 0 of 2 | No /.well-known/oauth-protected-resource found (RFC 9728) |
| auth.md exists | Fail | 0 of 2 | No /auth.md found at site root |
| auth.md structure | Fail | 0 of 2 | No /auth.md found at site root |
| Agent auth discovery metadata | Fail | 0 of 3 | Neither /.well-known/oauth-protected-resource nor /.well-known/oauth-authorization-server found. Probed: agoda.com, api.agoda.com. |
| Agent auth WWW-Authenticate hint | Fail | 0 of 1 | No 401 with WWW-Authenticate: Bearer resource_metadata=... found. Probed [https://agoda.com/api, https://agoda.com/api/v1, https://agoda.com/v1, https://agoda.com/v2, https://agoda.com/agent/identity, https://agoda.com/agent/auth |
| agent_auth endpoints reachable | Fail | 0 of 2 | No agent_auth endpoint URIs found in AS metadata or /auth.md prose; nothing to probe |
| MCP server / manifest | Fail | 0 of 10 | No MCP server or manifest found |
| WebMCP support | Fail | 0 of 8 | No WebMCP support detected - no document.modelContext / navigator.modelContext usage found |
| Rate limit response headers | Fail | 0 of 2 | No GraphQL rate-limit headers observed on the introspection response |
| Idempotency-Key support | Fail | 0 of 3 | No GraphQL idempotency-key signal |
| JSON error responses | Pass | 3 of 3 | Pass, no detail recorded. |
| CLI tool available | Pass | 3 of 3 | CLI package found on npm: agoda-devfeedback-common |
| NLWeb /ask endpoint | Fail | 0 of 1 | No NLWeb-conformant /ask endpoint found via GET or POST |
| NLWeb streaming support | Fail | 0 of 1 | NLWeb /ask does not support SSE streaming via GET or POST |
| MCP server-card.json | Fail | 0 of 2 | No MCP server card found (checked /.well-known/mcp/server-card.json, the site's ai-catalog.json, servers[].card in mcp.json, and <server>/server-card) |
| Product + docs MCP coverage | Fail | 0 of 2 | This bonus needs two MCP servers: one for your product so agents can take actions, and a separate one for your documentation so agents can answer questions from your docs. |
| Sandbox / test environment | Partial | 0 of 2 | Testing/staging environment mentioned at https://developer.agoda.com but no dedicated sandbox found |
| Agent-friendly 404s | Partial | 1 of 2 | The nonexistent path https://agoda.com/__ora-404-probe-n65k52nd correctly returns HTTP 404. Partial credit: no Markdown error body was detected. |
| Accessibility-tree injection safety (bonus) | Pass | 2 of 2 | Pass, no detail recorded. |
| MCP Apps support | Fail | 0 of 4 | No MCP Apps support detected - this product has an in-agent UI surface but exposes no ui:// resources or tool UI metadata for agents to render. |
| A2UI / generative UI support | Fail | 0 of 2 | No A2UI or generative UI support detected |
| API schema complexity analysis | Fail | 0 of 2 | GraphQL: endpoint detected but no schema reachable |
| Function calling compatibility | Fail | 0 of 2 | No API spec found - function calling requires discoverable endpoints |
The fixes worth most points
Ora attaches an estimate to each failing or partial check: how many points the site would gain by passing it. These are the 5 with the largest estimates for Agoda.
- MCP server / manifest
- Fail, 0 of 10, about 7.1 points to gain. Ora saw:
No MCP server or manifest found
. - OpenAPI spec published
- Fail, 0 of 8, about 6.2 points to gain. Ora saw:
No OpenAPI/Swagger specification found
. - WebMCP support
- Fail, 0 of 8, about 5.6 points to gain. Ora saw:
No WebMCP support detected - no document.modelContext / navigator.modelContext usage found
. - Brand name discoverability
- Partial, 1 of 3, about 4 points to gain. Ora saw:
agoda.com ranks #6 for "agoda" (searched your brand name alone: no main product term from your homepage qualified)
. - Content without JavaScript
- Fail, 0 of 5, about 3.9 points to gain. Ora saw:
Homepage: Very little text content (0 chars), and 98% of the page is script and it has almost no text: the content is rendered by JavaScript, so AI crawlers that run none see an empty page
.
Our read
Agoda is the highest-scoring travel seller in this batch and its home page gives an agent zero characters of text: 98 percent of the page is script, so the content row fails, and the JSON-LD blocks it does carry contain invalid JSON. The door is open to all four agent user agents, robots.txt allows the search and training crawlers, and the sitemap index at agoda.com/sitemaps.xml is valid. Ora read no commerce signals, so the six payment checks did not apply on this read. The act layer is what lifts the C: a developer portal at developer.agoda.com, an OAuth endpoint at login.agoda.com and SDK packages in registries, though the API is described without a machine-verifiable surface and Ora found neither an OpenAPI specification nor an MCP server, and no WebMCP tool. The domain ranks sixth for its own name. Server-rendered text and a valid JSON-LD block are the two fixes that open the reading side.
Test your own checkout
The scan above is free and needs no account: enter a domain at ora.ai and read the same layers for your own site, with the six payment checks mapped to this matrix on the Ora Payments page. The command below runs the same audit from a terminal and exits with 1 under the score you set, so it can gate a deploy. Why Ora, and its limits.
npx ax@0.10 audit https://example.com --min-score 70All 360 checks, one company a day. Corrections to the corrections page.
Sources
- ora.ai/api/score/agoda.com, Ora's scan (vendor), read 14 Nov 2026
- Ora's scoring rules, version 3 (vendor), read 14 Nov 2026
- Ora check catalog (GET /api/checks), read 14 Nov 2026
- agoda.com, the company's site, read 14 Nov 2026
Last reviewed