360 check, 9 Nov 2026
Emirates on the pay layer: the 360 agent-readiness check
Emirates scores 20 of 100 on Ora's agent-readiness scan, an F, read 14 Nov 2026. The six payment checks did not apply to emirates.com on this read, which is how Ora treats a site it does not read as a shop. At the door, agents blocked: ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot. Four agents blocked outright and a robots.txt that answers 403.
On 14 Nov 2026 the public site at emirates.com scored 20 of 100 on Ora's agent-readiness scan, an F. Emirates is the Dubai carrier and the largest international airline by passenger kilometres, so this check reads the Payments layer first: the six checks that look for x402, MPP, UCP, ACP and AP2 on the domain, the same protocols this site's matrix tracks row by row. The other layers follow, with every check Ora ran and what it saw. Ora's one-line summary: Turns agents away at the door: bot detection blocks ChatGPT-User, OAI-SearchBot, Claude-User and PerplexityBot, and no public API or OpenAPI spec exists.
The score
| Layer | Points | Share | What the layer asks |
|---|---|---|---|
| Discovery | 5 of 10 | 50% | Can agents find and recommend it |
| Access | 0 of 47 | 0% | Can agents read it |
| Usability | 10 of 51 | 20% | Can agents use it |
| Payments | 0 of 0 | none apply | Can agents pay |
| Total | 20 of 100 | 20% | Grade F |
The pay layer
Ora did not run the six payment checks against emirates.com on this read: it marks them not applicable on a site it does not read as a shop, so the layer has no maximum and costs nothing. A travel seller that sells online can still publish any of the five protocols; the matrix says which processors and platforms carry each one. Each protocol links to its matrix row, where the processors and platforms that carry it are dated and sourced.
| Payment check | Result | Points | Matrix row | What Ora saw |
|---|---|---|---|---|
| x402 | Does not apply | 0 of 2 | x402 in the matrix | No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| MPP | Does not apply | 0 of 2 | MPP in the matrix | No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| UCP | Does not apply | 0 of 3 | UCP in the matrix | No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| ACP | Does not apply | 0 of 3 | ACP in the matrix | No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| ACP delegate payment | Does not apply | 0 of 3 | ACP in the matrix | No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
| AP2 | Does not apply | 0 of 3 | AP2 in the matrix | No commerce signals detected - agent-payment protocols are optional for non-commerce sites |
The other layers, check by check
Every check Ora ran on emirates.com, grouped by layer, with the result, the points and what Ora recorded where its wording passes this site's gate.
Discovery: 5 of 10
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| ARD discovery | Fail | 0 of 1 | No /.well-known/ard.json, no same-site rel="ard" link, and no legacy /.well-known/ai-catalog.json |
| Developer resource discoverability | Fail | 0 of 3 | In a search for your API docs, none of the 10 results is your official docs |
| Brand name discoverability | Pass | 3 of 3 | emirates.com ranks #4 for "emirates" (searched your brand name alone: we could not read a product term from your site) |
| Wikipedia / Wikidata entity presence | Partial | 2 of 4 | Wikidata Q180432 (Emirates) verified - draft a Wikipedia page with cited references to complete knowledge graph coverage |
| NPM/PyPI SDK package | Fail | 0 of 1 | No NPM or PyPI SDK package found |
| Agent platform configs | Fail | 0 of 1 | Could not locate a public repo containing agent configs or rules. If our probes missed it, AI coding agents likely will too - link the repo from your homepage or docs so it's discoverable. |
| Agent Plugins manifest | Fail | 0 of 1 | No Agent Plugins manifest (plugin.json) found in discovered repos |
| ChatGPT app listed | Fail | 0 of 2 | Not found in ChatGPT app directory |
Access: 0 of 47
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Sitemap exists | Fail | 0 of 2 | No sitemap found |
| Not blocked by bot detection | Fail | 0 of 2 | Agents blocked: ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot |
| Agent discovery file | Fail | 0 of 2 | No agent discovery file found |
| A2A / agent-card | Fail | 0 of 2 | No A2A agent card found at /.well-known/agent-card.json |
| Listed on skills.sh | Fail | 0 of 1 | No official skills self-published on skills.sh (9 community skills with potential relation to this domain found, but only self-published official skills count) |
| pricing.md exists | Fail | 0 of 2 | No pricing.md found - agents need machine-readable pricing to compare products and make purchase recommendations |
| NLWeb Schema Feeds | Fail | 0 of 1 | No robots.txt found - cannot check for Schema Feeds |
| MCP well-known discovery | Fail | 0 of 2 | No MCP server URL discovered |
| Agent mode view | Fail | 0 of 2 | No agent mode view detected at ?mode=agent (optional) |
| HTTP Link headers (RFC 8288) | Fail | 0 of 1 | No HTTP Link response headers (RFC 8288) found |
| Markdown URL fallback | Fail | 0 of 2 | Homepage does not support the .md suffix. Probed https://emirates.com/index.md and it did not return markdown (expected text/markdown content-type or a heading-led non-HTML body). |
| Modular llms.txt per product area | Fail | 0 of 1 | No section-level llms.txt found. Tried /docs/llms.txt, /api/llms.txt, /developers/llms.txt, /guides/llms.txt, /reference/llms.txt. This is a bonus check: it can add a point and never costs one. |
| llms.txt exists | Fail | 0 of 1 | No llms.txt found at /llms.txt or /.well-known/llms.txt. |
| llms.txt formatting | Fail | 0 of 2 | No llms.txt found to evaluate quality |
| JSON-LD structured data | Not run | 0 of 4 | Could not fetch homepage |
| Pricing info accessible | Fail | 0 of 3 | No pricing page or pricing data found |
| Public API/docs linked from homepage | Fail | 0 of 3 | No public API or documentation page linked from homepage |
| Agent instruction / when-to-use | Fail | 0 of 3 | No agent instruction file with when-to-use guidance found |
| Skills.sh skill quality | Fail | 0 of 2 | No official skills on skills.sh to evaluate |
| JSON-LD entity linking (sameAs) | Not run | 0 of 2 | Not run, no detail recorded. |
| Metadata completeness | Not run | 0 of 2 | Could not fetch homepage |
| Organization schema completeness | Not run | 0 of 2 | Not run, no detail recorded. |
| Schema type breadth | Not run | 0 of 2 | Not run, no detail recorded. |
| Trust anchor pages | Fail | 0 of 2 | No trust anchor pages found with sufficient content (About, Contact, Privacy) |
| OpenAPI spec published | Fail | 0 of 7 | No OpenAPI/Swagger specification found |
| Developer portal | Fail | 0 of 6 | No developer portal found |
| API catalog (RFC 9727) | Fail | 0 of 2 | No /.well-known/api-catalog found (RFC 9727) |
| Markdown agent docs | Fail | 0 of 1 | Missing markdown content negotiation. Homepage returned text/html when probed with Accept: text/markdown (expected text/markdown), and none of the well-known root paths (/llms.md, /auth.md, /agents.md, /developers.md |
| Markdown content negotiation (acceptmarkdown.com) | Fail | 0 of 1 | Homepage https://emirates.com does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; Vary header missing Accept (got "accept-encoding") |
| Bot-UA markdown serving | Fail | 0 of 1 | No probed bot User-Agent (ChatGPT-User, Claude-User, Perplexity-User) receives markdown when requesting HTML. Optional: detect AI-bot UAs server-side and serve them a markdown representation directly. |
| Agent crawler reachability | Fail | 0 of 2 | No agent we tested can reach the homepage - ChatGPT-User: blocked, OAI-SearchBot: blocked, Claude-User: blocked, PerplexityBot: blocked |
Usability: 10 of 51
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Public API with reachable endpoints | Fail | 0 of 7 | No publicly reachable API surface detected (REST and GraphQL both absent or auth-gated) |
| OAuth 2.0 support | Pass | 5 of 5 | OpenID Connect discovery endpoint found at https://auth.emirates.com |
| Scoped permissions | Fail | 0 of 5 | No declared OAuth scopes, security schemes, or scoped-permission documentation found |
| Agent onboarding friction | Fail | 0 of 2 | Insufficient content to evaluate onboarding friction |
| Web Bot Auth directory | Fail | 0 of 2 | No /.well-known/http-message-signatures-directory found |
| OAuth Protected Resource metadata (RFC 9728) | Fail | 0 of 2 | No /.well-known/oauth-protected-resource found (RFC 9728) |
| auth.md exists | Fail | 0 of 2 | No /auth.md found at site root |
| auth.md structure | Fail | 0 of 2 | No /auth.md found at site root |
| Agent auth discovery metadata | Fail | 0 of 3 | Neither /.well-known/oauth-protected-resource nor /.well-known/oauth-authorization-server found. Probed: emirates.com, api.emirates.com. |
| Agent auth WWW-Authenticate hint | Fail | 0 of 1 | No 401 with WWW-Authenticate: Bearer resource_metadata=... found. Probed [https://emirates.com/api, https://emirates.com/api/v1, https://emirates.com/v1, https://emirates.com/v2, https://emirates.com/agent/identity |
| agent_auth endpoints reachable | Fail | 0 of 2 | No agent_auth endpoint URIs found in AS metadata or /auth.md prose; nothing to probe |
| MCP server / manifest | Fail | 0 of 6 | No MCP server or manifest found |
| WebMCP support | Fail | 0 of 5 | No WebMCP support detected - no document.modelContext / navigator.modelContext usage found |
| Rate limit response headers | Fail | 0 of 2 | No REST rate-limit headers found on probed endpoints |
| Idempotency-Key support | Fail | 0 of 3 | No REST Idempotency-Key support detected |
| JSON error responses | Pass | 4 of 4 | Pass, no detail recorded. |
| CLI tool available | Fail | 0 of 3 | No CLI tool found |
| Multi-language SDK packages | Fail | 0 of 3 | No SDK packages found across language ecosystems |
| NLWeb /ask endpoint | Pass | 1 of 1 | NLWeb /ask endpoint exists but requires authentication (HTTP 403, via GET) |
| NLWeb streaming support | Fail | 0 of 1 | NLWeb /ask requires authentication - cannot verify streaming |
| MCP server-card.json | Fail | 0 of 2 | No MCP server card found (checked /.well-known/mcp/server-card.json, the site's ai-catalog.json, servers[].card in mcp.json, and <server>/server-card) |
| Product + docs MCP coverage | Fail | 0 of 2 | This bonus needs two MCP servers: one for your product so agents can take actions, and a separate one for your documentation so agents can answer questions from your docs. |
| Sandbox / test environment | Fail | 0 of 2 | No sandbox or test environment found |
| REST batch / bulk endpoint | Fail | 0 of 2 | No batch or bulk endpoint pattern found |
| Agent-friendly 404s | Partial | 1 of 2 | Nonexistent paths return HTTP 403 instead of 404/410 - agents get a non-200 signal but not the standard not-found semantics |
| API schema complexity analysis | Fail | 0 of 2 | No API schema detected |
| Function calling compatibility | Fail | 0 of 2 | No API spec found - function calling requires discoverable endpoints |
The fixes worth most points
Ora attaches an estimate to each failing or partial check: how many points the site would gain by passing it. These are the 5 with the largest estimates for Emirates.
- Developer resource discoverability
- Fail, 0 of 3, about 6.7 points to gain. Ora saw:
In a search for your API docs, none of the 10 results is your official docs
. - Public API with reachable endpoints
- Fail, 0 of 7, about 6.1 points to gain. Ora saw:
No publicly reachable API surface detected (REST and GraphQL both absent or auth-gated)
. - MCP server / manifest
- Fail, 0 of 6, about 5.2 points to gain. Ora saw:
No MCP server or manifest found
. - OpenAPI spec published
- Fail, 0 of 7, about 5 points to gain. Ora saw:
No OpenAPI/Swagger specification found
. - Scoped permissions
- Fail, 0 of 5, about 4.4 points to gain. Ora saw:
No declared OAuth scopes, security schemes, or scoped-permission documentation found
.
Our read
Emirates blocked ChatGPT-User, OAI-SearchBot, Claude-User and PerplexityBot outright, answered the robots.txt request with a 403 and returned no page for the home page, so the content, policy and structured-data rows are unverified and the Access layer reads 0 of 47. Ora found no commerce signals, so the six payment checks did not apply on this read, on the largest international airline in the world. What it could reach is an OpenID Connect discovery endpoint at auth.emirates.com, and nothing else: no publicly reachable API, and neither a developer portal nor an OpenAPI specification, neither an MCP server nor a sitemap, and no llms.txt. A search for the API documentation returned no official page in ten results, 6.7 points. The brand search placed emirates.com fourth for a word that is also a country, and Ora matched a Wikidata item without a Wikipedia article. A block is a policy rather than a glitch; the checklist asks the airline to state it in a robots.txt an agent can fetch.
Test your own checkout
The scan above is free and needs no account: enter a domain at ora.ai and read the same layers for your own site, with the six payment checks mapped to this matrix on the Ora Payments page. The command below runs the same audit from a terminal and exits with 1 under the score you set, so it can gate a deploy. Why Ora, and its limits.
npx ax@0.10 audit https://example.com --min-score 70All 360 checks, one company a day. Corrections to the corrections page.
Sources
- ora.ai/api/score/emirates.com, Ora's scan (vendor), read 14 Nov 2026
- Ora's scoring rules, version 2 (vendor), read 14 Nov 2026
- Ora check catalog (GET /api/checks), read 14 Nov 2026
- emirates.com, the company's site, read 14 Nov 2026
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