Vendor profile, agent surface
Google (AI Mode and Gemini checkout)
In short
Google's agent checkout in AI Mode and the Gemini app runs on UCP: select merchants apply through a form, implement in phases and reuse their Merchant Center feeds, and shoppers pay with Google Pay. The transaction happens on Google's surfaces while the merchant stays seller of record. Only cards saved in Google Wallet work for now.
At a glance
- What it is
- Google's agent checkout in AI Mode in Search and the Gemini app, built on UCP: merchants add a checkout button to eligible listings, shoppers pay with Google Pay, and the merchant stays seller of record.
- Type
- Agent surface
- Operator
- Homepage
- developers.google.com
- Matrix column
- 1 live, 0 pilot, 3 announced, 0 not supported, 8 with no statement found
Google AI Mode in the matrix - Last read
What it does for this layer
- Google says UCP-powered checkout is available to select merchants, who express interest through a form and complete a technical implementation in phases. support.google.com, read 5 Nov 2026.
- Google says merchants do not need a Google Pay button on their own checkout to take part, but do need a Google Pay and Wallet Console account. support.google.com, read 5 Nov 2026.
- Google says a merchant whose PSP is not integrated with the Google Pay API can have the PSP onboard to it. support.google.com, read 5 Nov 2026.
- Google says that with the new checkout the transaction happens on Google's surfaces, while with the existing checkout button it happens on the merchant's site. support.google.com, read 5 Nov 2026.
- Google's UCP developer guide offers a default Native checkout integration and an optional Embedded path for specific approved merchants. developers.google.com, read 5 Nov 2026.
- Google's UCP guide says UCP keeps an accountability trail between merchants, credential providers and payment services. developers.google.com, read 5 Nov 2026.
- Google's UCP guide says merchants use their existing Merchant Center shopping feeds to take part. developers.google.com, read 5 Nov 2026.
Partner lists that name it
| Where it appears | Source | Basis | Read |
|---|---|---|---|
| Endorser list of the Universal Commerce Protocol | ucp.dev | Secondary source | 5 Nov 2026 |
Products and plans
| Product | What it is | Price on file |
|---|---|---|
| UCP-powered checkout | A Buy button on eligible listings in AI Mode and Gemini, paid with Google Pay. | No price on file |
| Universal Cart | A cross-retailer cart in Search and the Gemini app. | No price on file |
Standards
| Standard | Matrix status and cell | Source and read date |
|---|---|---|
| ACP | no statement found 4 Nov 2026 | |
| UCP | live 4 Nov 2026 | support.google.com, read 4 Nov 2026 |
| AP2 | announced 4 Nov 2026 | blog.google, read 4 Nov 2026 |
| Visa TAP | no statement found 4 Nov 2026 | |
| Visa IC | no statement found 4 Nov 2026 | |
| Mastercard Agent Pay | announced 4 Nov 2026 | mastercard.com, read 4 Nov 2026 |
| Agent Pay for Machines | no statement found 4 Nov 2026 | |
| Amex ACE | announced 4 Nov 2026 | americanexpress.com, read 4 Nov 2026 |
| x402 | no statement found 4 Nov 2026 | |
| MPP | no statement found 4 Nov 2026 | |
| Link for agents | no statement found 4 Nov 2026 | |
| Verifiable Intent | no statement found 4 Nov 2026 |
Checks on this vendor's domains
| Check | Result | Domain read | Dated | Source |
|---|---|---|---|---|
| Ora agent-readiness score (cached) | 55/100 (C) | google.com | 4 Nov 2026 | ora.ai |
| robots.txt | HTTP 200, 4 user-agent groups | google.com | 4 Nov 2026 | google.com |
| llms.txt | HTTP 404 | google.com | 4 Nov 2026 | google.com |
| UCP profile at /.well-known/ucp.json | HTTP 404 | google.com | 4 Nov 2026 | google.com |
| Cloudflare isitagentready scan | 27/100 (L1 Basic Web Presence) | developers.google.com | 5 Nov 2026 | POST /api/scan on isitagentready.com, documented in llms-full.txt |
| Homepage fetch at build | HTTP 200 | developers.google.com | 5 Nov 2026 | developers.google.com |
What it does not do
- Google does not become the merchant of record for UCP checkout; the merchant remains seller of record.
- Google's UCP checkout does not yet accept tokenised or non-card payment forms; it uses card numbers saved in Google Wallet.
Related pages on this site
- Google AI Mode and Gemini checkout (UCP), agent surface profile
- Universal Commerce Protocol (UCP), protocol profile
- Agent Payments Protocol (AP2), protocol profile
- All agent surfaces in the vendors section
- All vendors
- The protocol support matrix
Sources
- Google UCP developer guide, read 5 Nov 2026
- Merchant Center help: UCP-powered checkout, read 5 Nov 2026
- ucp.dev/, read 5 Nov 2026
- Introducing the Universal Cart, read 4 Nov 2026
- Mastercard unveils new tools and collaborations, read 5 Nov 2026
- Amex Agentic Commerce Experiences, read 5 Nov 2026
- Ora cached score record for google.com, read 4 Nov 2026
- robots.txt of google.com, read 4 Nov 2026
- llms.txt of google.com, read 4 Nov 2026
- UCP profile path on google.com, read 4 Nov 2026
- isitagentready scan service documentation (llms-full.txt), read 5 Nov 2026
Last reviewed