Vendor profile, agent surface
Microsoft (Copilot Checkout)
In short
Copilot Checkout, introduced by Microsoft Advertising in January 2026, lets a shopper buy without leaving Copilot and without a redirect. Merchants begin with a UCP-ready feed in Merchant Center and add return and support settings, while Brand Agents answer questions on their own sites. Partner PSPs take the payment, and the product is limited to the United States.
At a glance
- What it is
- Microsoft's Copilot Checkout, which completes purchases inside Copilot with the merchant as merchant of record, fed by UCP-ready Microsoft Merchant Center feeds and partners PayPal, Shopify and Stripe, plus Brand Agents for merchants' own sites.
- Type
- Agent surface
- Operator
- Microsoft
- Homepage
- about.ads.microsoft.com
- Matrix column
- 1 live, 0 pilot, 5 announced, 0 not supported, 6 with no statement found
Copilot in the matrix - Last read
What it does for this layer
- Microsoft Advertising introduced Copilot Checkout and Brand Agents in a January 2026 post, saying checkout happens with no redirect while the merchant stays merchant of record. about.ads.microsoft.com, read 5 Nov 2026.
- Microsoft says Brand Agents bring AI shopping guidance in the brand's own voice to the merchant's website. about.ads.microsoft.com, read 5 Nov 2026.
- Microsoft says the first step for merchants is a UCP-ready feed in Microsoft Merchant Center, which will support the Universal Commerce Protocol. about.ads.microsoft.com, read 5 Nov 2026.
- Microsoft asks merchants to add store settings for return policy, customer support and Copilot Checkout in Microsoft Merchant Center. about.ads.microsoft.com, read 5 Nov 2026.
- Microsoft lists the feed attributes needed for UCP as native checkout eligibility, product warnings where needed and a unique Merchant Item ID. about.ads.microsoft.com, read 5 Nov 2026.
- Microsoft Advertising's site navigation lists an MCP Server among its advertiser tools. about.ads.microsoft.com, read 5 Nov 2026. Observed
Partner lists that name it
| Where it appears | Source | Basis | Read |
|---|---|---|---|
| Early partners in Visa's Trusted Agent Protocol release, 14 Oct 2025 | usa.visa.com | Secondary source | 5 Nov 2026 |
| Endorser list of the Universal Commerce Protocol | ucp.dev | Secondary source | 5 Nov 2026 |
Products and plans
| Product | What it is | Price on file |
|---|---|---|
| Copilot Checkout | In-Copilot purchase with the merchant as merchant of record. | No price on file |
| Brand Agents | AI shopping assistants for merchants' own websites. | No price on file |
| Microsoft Merchant Center | Feed and store settings that make products eligible for Copilot Checkout. | No price on file |
Standards
| Standard | Matrix status and cell | Source and read date |
|---|---|---|
| ACP | announced 4 Nov 2026 | about.ads.microsoft.com, read 4 Nov 2026 |
| UCP | live 4 Nov 2026 | about.ads.microsoft.com, read 4 Nov 2026 |
| AP2 | no statement found 4 Nov 2026 | |
| Visa TAP | announced 4 Nov 2026 | usa.visa.com, read 4 Nov 2026 |
| Visa IC | announced 4 Nov 2026 | usa.visa.com, read 4 Nov 2026 |
| Mastercard Agent Pay | announced 4 Nov 2026 | mastercard.com, read 4 Nov 2026 |
| Agent Pay for Machines | no statement found 4 Nov 2026 | |
| Amex ACE | announced 4 Nov 2026 | americanexpress.com, read 4 Nov 2026 |
| x402 | no statement found 4 Nov 2026 | |
| MPP | no statement found 4 Nov 2026 | |
| Link for agents | no statement found 4 Nov 2026 | |
| Verifiable Intent | no statement found 4 Nov 2026 |
Checks on this vendor's domains
| Check | Result | Domain read | Dated | Source |
|---|---|---|---|---|
| Ora agent-readiness score (cached) | 62/100 (C) | microsoft.com | 26 Oct 2026 | ora.ai |
| robots.txt | HTTP 200, 1 user-agent groups | microsoft.com | 4 Nov 2026 | microsoft.com |
| llms.txt | HTTP 404 | microsoft.com | 4 Nov 2026 | microsoft.com |
| UCP profile at /.well-known/ucp.json | HTTP 404 | microsoft.com | 4 Nov 2026 | microsoft.com |
| Cloudflare isitagentready scan | 13/100 (L0 Not Ready) | about.ads.microsoft.com | 5 Nov 2026 | POST /api/scan on isitagentready.com, documented in llms-full.txt |
| Homepage fetch at build | HTTP 200 | about.ads.microsoft.com | 5 Nov 2026 | about.ads.microsoft.com |
What it does not do
- Microsoft does not process the payment for Copilot Checkout; partner PSPs and platforms do.
- Microsoft's Copilot Checkout is not open to merchants outside the U.S. market at this time.
Related pages on this site
- Microsoft Copilot Checkout, agent surface profile
- All agent surfaces in the vendors section
- All vendors
- The protocol support matrix
Sources
- Agentic Commerce, Microsoft Advertising, read 5 Nov 2026
- Conversations that Convert: Copilot Checkout and Brand Agents, read 5 Nov 2026
- Visa Introduces Trusted Agent Protocol, read 5 Nov 2026
- ucp.dev/, read 5 Nov 2026
- Find and Buy with AI: Visa Unveils New Era of Commerce, read 5 Nov 2026
- The new rules of the road for agentic commerce, read 4 Nov 2026
- Amex Agentic Commerce Experiences, read 5 Nov 2026
- Ora cached score record for microsoft.com, read 4 Nov 2026
- robots.txt of microsoft.com, read 4 Nov 2026
- llms.txt of microsoft.com, read 4 Nov 2026
- UCP profile path on microsoft.com, read 4 Nov 2026
- isitagentready scan service documentation (llms-full.txt), read 5 Nov 2026
Last reviewed