Vendor profile, retailer
Instacart
In short
Instacart became the first grocery partner with an app inside ChatGPT on 8 December 2025, with embedded checkout built on ACP and paid through Stripe; Instacart says the app covers more than 1,800 retailers. It opened on desktop and mobile web, starting with credit cards, with wallets and phone apps to follow. Its robots.txt turns away Claude and Perplexity agents.
At a glance
- What it is
- Grocery marketplace that launched an Instacart app in ChatGPT in December 2025 with embedded Instant Checkout on ACP, paid through Stripe, across more than 1,800 retailers.
- Type
- Retailer
- Homepage
- instacart.com
- Last read
What it does for this layer
- Instacart announced on 8 Dec 2025 that it was the first grocery partner to launch an app on ChatGPT and the first to offer embedded end-to-end shopping with Instant Checkout in a ChatGPT conversation. investors.instacart.com, read 5 Nov 2026, dated 8 Dec 2025.
- Instacart says its ChatGPT checkout is built on the Agentic Commerce Protocol and powered by Stripe. investors.instacart.com, read 5 Nov 2026, dated 8 Dec 2025.
- Instacart says consumers can shop from more than 1,800 retailers inside ChatGPT through its app. investors.instacart.com, read 5 Nov 2026, dated 8 Dec 2025. Vendor claim
- Instacart launched Instant Checkout in ChatGPT on desktop and mobile web first, with iOS and Android to follow. investors.instacart.com, read 5 Nov 2026, dated 8 Dec 2025.
- Instacart says the ChatGPT flow starts with a credit card payment, with Apple Pay and Google Pay to be supported later. investors.instacart.com, read 5 Nov 2026, dated 8 Dec 2025.
- Instacart says signed-in users get a ready-to-review cart from local retailers before paying in the Instacart app inside ChatGPT. investors.instacart.com, read 5 Nov 2026.
- This site's crawl of 4 Nov 2026 read instacart.com's robots.txt as allowing ChatGPT-User and OAI-SearchBot while disallowing ClaudeBot, Claude-User, PerplexityBot, Perplexity-User, Google-Extended, Amazonbot and Meta-ExternalAgent at the root. instacart.com, read 5 Nov 2026, dated 4 Nov 2026. Observed
Standards
| Standard | Status | Evidence and source |
|---|---|---|
| ACP | supports | "Built on Agentic Commerce Protocol"; Instant Checkout in ChatGPT launched 8 Dec 2025. investors.instacart.com, read 5 Nov 2026 |
| UCP | no statement | None in the pages read, 5 Nov 2026 |
| AP2 | no statement | None in the pages read, 5 Nov 2026 |
| Visa TAP | no statement | None in the pages read, 5 Nov 2026 |
| Visa IC | no statement | None in the pages read, 5 Nov 2026 |
| Mastercard Agent Pay | no statement | None in the pages read, 5 Nov 2026 |
| Agent Pay for Machines | no statement | None in the pages read, 5 Nov 2026 |
| Amex ACE | no statement | None in the pages read, 5 Nov 2026 |
| x402 | no statement | None in the pages read, 5 Nov 2026 |
| MPP | no statement | None in the pages read, 5 Nov 2026 |
| Link for agents | no statement | None in the pages read, 5 Nov 2026 |
| Verifiable Intent | no statement | None in the pages read, 5 Nov 2026 |
Checks on this vendor's domains
| Check | Result | Domain read | Dated | Source |
|---|---|---|---|---|
| Ora agent-readiness score (cached) | 65/100 (C) | instacart.com | 3 Nov 2026 | ora.ai |
| robots.txt | HTTP 200, 23 user-agent groups | instacart.com | 4 Nov 2026 | instacart.com |
| Cloudflare isitagentready scan | 13/100 (L0 Not Ready) | instacart.com | 5 Nov 2026 | POST /api/scan on isitagentready.com, documented in llms-full.txt |
| Homepage fetch at build | Not fetched: its robots.txt disallows the fetch | instacart.com | 5 Nov 2026 | instacart.com |
What it does not do
- Instacart does not offer its embedded checkout in Claude or Perplexity; its robots.txt disallows their agents.
- Instacart did not support digital wallets in the ChatGPT checkout at launch.
Related pages on this site
- Agentic Commerce Protocol (ACP), protocol profile
- ChatGPT shopping (Instant Checkout, ACP discovery, ChatGPT agent), agent surface profile
- All retailers in the vendors section
- All vendors
Sources
- instacart.com, read 5 Nov 2026
- Instacart App Launches in OpenAI ChatGPT - First Company to Offer New Instant Checkout App Experience, read 5 Nov 2026
- instacart.com robots.txt (read in the crawl of 2026-11-04), read 5 Nov 2026
- Ora cached score record for instacart.com, read 5 Nov 2026
- robots.txt of instacart.com, read 4 Nov 2026
- isitagentready scan service documentation (llms-full.txt), read 5 Nov 2026
Last reviewed