Vendor profile, agent surface
OpenAI (ChatGPT shopping)
In short
Shopping in ChatGPT is live for users in the United States and works from product feeds: Shopify and Etsy merchants are already included, while others apply and join a waitlist. OpenAI says ACP today covers discovery and recommendations and will grow to the full shopping journey, and it plans a self-serve merchant platform for product data.
At a glance
- What it is
- OpenAI's shopping in ChatGPT: product discovery from merchant feeds shared over ACP, with purchases completed on the merchant's site or app; ACP was co-developed with Stripe and is to grow toward the full shopping journey.
- Type
- Agent surface
- Operator
- OpenAI
- Homepage
- chatgpt.com
- Matrix column
- 0 live, 0 pilot, 2 announced, 1 not supported, 9 with no statement found
ChatGPT in the matrix - Last read
What it does for this layer
- OpenAI's merchant page says shopping in ChatGPT is live for ChatGPT users in the U.S., with more merchants and regions planned over time. chatgpt.com, read 5 Nov 2026.
- OpenAI says it is building a merchant platform for self-serve product data integration later this year. chatgpt.com, read 5 Nov 2026.
- OpenAI says merchants who sell through Shopify or Etsy already have their catalogs integrated in ChatGPT with no application needed. chatgpt.com, read 5 Nov 2026.
- OpenAI says other merchants apply to share product feeds and that applicants are placed on a waitlist. chatgpt.com, read 5 Nov 2026.
- OpenAI says ACP today supports product discovery and personalised recommendations through shared product data and will expand to the full shopping journey over time. chatgpt.com, read 5 Nov 2026.
- OpenAI says ChatGPT matches products to people based on shopper preferences and past interactions. chatgpt.com, read 5 Nov 2026.
- OpenAI lets merchants share feeds through the systems or supported providers they already use, with images, pricing and reviews. chatgpt.com, read 5 Nov 2026.
Products and plans
| Product | What it is | Price on file |
|---|---|---|
| Shopping in ChatGPT | Product results from merchant feeds, with checkout on the merchant's site or app. | No price on file |
| ChatGPT agent | A browsing agent that can buy on websites and asks permission before consequential actions. | No price on file |
Standards
| Standard | Matrix status and cell | Source and read date |
|---|---|---|
| ACP | not supported 4 Nov 2026 | chatgpt.com, read 4 Nov 2026 |
| UCP | no statement found 4 Nov 2026 | |
| AP2 | no statement found 4 Nov 2026 | |
| Visa TAP | no statement found 4 Nov 2026 | |
| Visa IC | announced 4 Nov 2026 | visa.com, read 4 Nov 2026 |
| Mastercard Agent Pay | no statement found 4 Nov 2026 | |
| Agent Pay for Machines | no statement found 4 Nov 2026 | |
| Amex ACE | announced 4 Nov 2026 | americanexpress.com, read 4 Nov 2026 |
| x402 | no statement found 4 Nov 2026 | |
| MPP | no statement found 4 Nov 2026 | |
| Link for agents | no statement found 4 Nov 2026 | |
| Verifiable Intent | no statement found 4 Nov 2026 |
Checks on this vendor's domains
| Check | Result | Domain read | Dated | Source |
|---|---|---|---|---|
| Ora agent-readiness score (cached) | 47/100 (D) | chatgpt.com | 5 Nov 2026 | ora.ai |
| robots.txt | HTTP 200, 14 user-agent groups | chatgpt.com | 4 Nov 2026 | chatgpt.com |
| Cloudflare isitagentready scan | no result (the scanner got HTTP 403 from the site) | chatgpt.com | 5 Nov 2026 | POST /api/scan on isitagentready.com, documented in llms-full.txt |
| Homepage fetch at build | HTTP 200 | chatgpt.com | 5 Nov 2026 | chatgpt.com |
What it does not do
- OpenAI does not offer self-serve merchant onboarding yet; merchants outside Shopify and Etsy apply and wait.
- OpenAI's shopping is not available to ChatGPT users outside the U.S. per its merchant page.
Related pages on this site
- ChatGPT shopping (Instant Checkout, ACP discovery, ChatGPT agent), agent surface profile
- Agentic Commerce Protocol (ACP), protocol profile
- All agent surfaces in the vendors section
- All vendors
- The protocol support matrix
Sources
- Power product discovery in ChatGPT (merchants page), read 5 Nov 2026
- Visa Intelligent Commerce, read 5 Nov 2026
- Amex Agentic Commerce Experiences, read 5 Nov 2026
- Ora cached score record for chatgpt.com, read 5 Nov 2026
- robots.txt of chatgpt.com, read 4 Nov 2026
- isitagentready scan service documentation (llms-full.txt), read 5 Nov 2026
Last reviewed