Decision guide
Agent checkout on Salesforce CC: the merchant guide
Salesforce Commerce Cloud announced ACP Instant Checkout with Stripe and OpenAI in Oct 2025 and native UCP support in Jan 2026. Its stated cells: ACP (announced), UCP (live), AP2 (announced). First open risk: Google UCP checkout is limited to select merchants via an interest form, and uses standard card numbers, not network agent tokens.
Salesforce CC in the matrix
| Protocol | Status | Note |
|---|---|---|
| ACP | announced | ACP Instant Checkout with Stripe and OpenAI announced 2025-10-14 |
| UCP | live | Innovations page lists UCP Integration GA Oct '26 for checkout in Gemini and Google AI Mode; merchant stays MoR |
| AP2 | announced | Named AP2 collaborator with a launch quote; no Agentforce Commerce AP2 feature documented |
| Visa TAP | no statement found | no statement found (2026-11-04) |
| Visa IC | no statement found | no statement found (2026-11-04) |
| Mastercard Agent Pay | no statement found | no statement found (2026-11-04) |
| Agent Pay for Machines | no statement found | no statement found (2026-11-04) |
| Amex ACE | no statement found | no statement found (2026-11-04) |
| x402 | no statement found | no statement found (2026-11-04) |
| MPP | no statement found | no statement found (2026-11-04) |
| Link for agents | announced | ACP announcement says the integration supports multiple payment methods including Stripe Link |
| Verifiable Intent | no statement found | no statement found (2026-11-04) |
| 1 live or pilot of 12 |
By size band
Salesforce CC, small
Protocols that apply
Channels
Agent surfaces your customers already use: ChatGPT (discovery), Google AI Mode and Gemini, Microsoft Copilot.
Integration path
Use the Agentforce Commerce UCP Integration (GA Oct 2026) for Gemini and AI Mode checkout; ChatGPT integration through the July 2026 release; payments via Salesforce Payments (Stripe) or your PSP. Use the platform default; do not build protocol endpoints yourself.
salesforce.com, read 4 Nov 2026
Indicative cost lines, published pricing only
- Stripe Shared Payment Token: $0.15 per SPT issued, on top of normal card pricing (read 2026-11-04). stripe.com, read 4 Nov 2026.
- Google UCP checkout: no Google fee is published on the Merchant Center help page; processing runs through the merchant PSP (read 2026-11-04). support.google.com, read 4 Nov 2026.
Open risks
- Google UCP checkout is limited to select merchants via an interest form, and uses standard card numbers, not network agent tokens. support.google.com, read 4 Nov 2026.
- ChatGPT no longer runs in-chat checkout (24 Mar 2026); ChatGPT is a discovery and referral channel, so do not plan ACP checkout revenue from it. openai.com, read 4 Nov 2026.
- Merchant of record does not move: you carry fraud and consumer disputes on agent orders as on any card-not-present order (Visa rules 4.1.23.10 and 10.4). usa.visa.com, read 4 Nov 2026.
Salesforce CC, mid-market
Protocols that apply
- UCP: live on Salesforce CC
- ACP: announced on Salesforce CC
- Link for agents: announced on Salesforce CC
Channels
Google AI Mode and Gemini, Copilot, ChatGPT, Perplexity, and agent wallets such as Link (Meta Muse).
Integration path
Use the Agentforce Commerce UCP Integration (GA Oct 2026) for Gemini and AI Mode checkout; ChatGPT integration through the July 2026 release; payments via Salesforce Payments (Stripe) or your PSP. Add a processor agentic product (Stripe ACS, PayPal Agent Ready, Adyen Agentic) and verify agents at the CDN (Web Bot Auth for TAP and Agent Pay).
salesforce.com, read 4 Nov 2026
Indicative cost lines, published pricing only
- Stripe Shared Payment Token: $0.15 per SPT issued, on top of normal card pricing (read 2026-11-04). stripe.com, read 4 Nov 2026.
- Google UCP checkout: no Google fee is published on the Merchant Center help page; processing runs through the merchant PSP (read 2026-11-04). support.google.com, read 4 Nov 2026.
Open risks
- Google UCP checkout is limited to select merchants via an interest form, and uses standard card numbers, not network agent tokens. support.google.com, read 4 Nov 2026.
- ChatGPT no longer runs in-chat checkout (24 Mar 2026); ChatGPT is a discovery and referral channel, so do not plan ACP checkout revenue from it. openai.com, read 4 Nov 2026.
- Merchant of record does not move: you carry fraud and consumer disputes on agent orders as on any card-not-present order (Visa rules 4.1.23.10 and 10.4). usa.visa.com, read 4 Nov 2026.
- Copilot Checkout is limited to English-language merchants selling to US buyers in USD. about.ads.microsoft.com, read 4 Nov 2026.
Salesforce CC, enterprise
Protocols that apply
- UCP: live on Salesforce CC
- ACP: announced on Salesforce CC
- Visa IC: no statement found on Salesforce CC
- Mastercard Agent Pay: no statement found on Salesforce CC
- Visa TAP: no statement found on Salesforce CC
- Link for agents: announced on Salesforce CC
Channels
All of the above plus your own app inside ChatGPT, Amazon Buy for Me exposure, and machine payments for APIs.
Integration path
Use the Agentforce Commerce UCP Integration (GA Oct 2026) for Gemini and AI Mode checkout; ChatGPT integration through the July 2026 release; payments via Salesforce Payments (Stripe) or your PSP. Run UCP and ACP through your PSP, join card-network pilots (Visa Intelligent Commerce Connect, Mastercard Agent Pay), log agent provider login IDs for 10.4 evidence, and keep 120-day order records.
salesforce.com, read 4 Nov 2026
Indicative cost lines, published pricing only
- Stripe Shared Payment Token: $0.15 per SPT issued, on top of normal card pricing (read 2026-11-04). stripe.com, read 4 Nov 2026.
- Google UCP checkout: no Google fee is published on the Merchant Center help page; processing runs through the merchant PSP (read 2026-11-04). support.google.com, read 4 Nov 2026.
- Coinbase x402 facilitator: first 1,000 onchain transactions a month free, then $0.001 each (read 2026-11-04). docs.cdp.coinbase.com, read 4 Nov 2026.
- Stripe stablecoin payments (MPP or x402): 1.5 percent of the USD amount (read 2026-11-04). stripe.com, read 4 Nov 2026.
Open risks
- Google UCP checkout is limited to select merchants via an interest form, and uses standard card numbers, not network agent tokens. support.google.com, read 4 Nov 2026.
- ChatGPT no longer runs in-chat checkout (24 Mar 2026); ChatGPT is a discovery and referral channel, so do not plan ACP checkout revenue from it. openai.com, read 4 Nov 2026.
- Merchant of record does not move: you carry fraud and consumer disputes on agent orders as on any card-not-present order (Visa rules 4.1.23.10 and 10.4). usa.visa.com, read 4 Nov 2026.
- Stripe Shared Payment Tokens run under preview terms and a preview API version (2026-09-30.preview). docs.stripe.com, read 4 Nov 2026.
- Amazon blocks third-party agents in robots.txt and its Agent Terms; agent traffic from Amazon surfaces reaches you only through Buy for Me. amazon.com, read 4 Nov 2026.
Limits to plan around
- No published price for the UCP or ChatGPT integrations; the July release says pricing and packaging are subject to change.
- No primary statement found that the ACP Instant Checkout integration shipped under that name.
Profile: Salesforce Agentforce Commerce (Commerce Cloud). Alternatives: Salesforce CC alternatives. The interactive version is the decision guide.
Sources
- salesforce.com/commerce/innovations/, read 4 Nov 2026
- stripe.com/pricing, read 4 Nov 2026
- Merchant Center help: UCP-powered checkout, read 4 Nov 2026
- Powering Product Discovery in ChatGPT, read 4 Nov 2026
- Visa Core Rules and Visa Product and Service Rules, 24 October 2026, read 4 Nov 2026
- Agentic Commerce, Microsoft Advertising, read 4 Nov 2026
- docs.cdp.coinbase.com/x402/core-concepts/facilitator, read 4 Nov 2026
- docs.stripe.com/agentic-commerce/concepts/shared-payment-tokens.md, read 4 Nov 2026
- Amazon Conditions of Use, read 4 Nov 2026
- salesforce.com/news/press-releases/2025/10/14/stripe-openai-agentic-commerce-protocol-announcement/, read 4 Nov 2026
- salesforce.com/news/stories/google-universal-commerce-protocol-support-announcement/, read 4 Nov 2026
- github.com/Universal-Commerce-Protocol/ucp/discussions/379, read 4 Nov 2026
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